Course Description
In this course, students are provided the opportunity to understand methodologies and strategies used for building and maintaining narrative-based visual identities (branding). Students will develop the use of typographic skills; corporate client projects focus on use of graphic design to express core values and impact consumer perceptions of the brand. Outcomes may include graphics and complete branding systems. This course will produce visual narratives through both print- and screen-based designs. Oral and visual presentations are a core aspect of this course and brands and presentations go hand-in-hand.
Course ID: GRDSG 301
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4 | 7 | 7 | GRDSG 206 |
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