Graduation Project

Course Description

The course displays a specific problem in any field, taking into account that the idea should carry an innovative solution followed by proper planning capabilities, time and effort. Graduation projects also represent a challenge for students as it reveals their abilities to analyze problems and invent new solutions through the design of a project using the acquired knowledge and skills. It also offers a significant real experience.

Course Aims

At the end of this course, students (In Sha ALLAH) will be able to:

• Demonstrate their mastery of the knowledge, skills and competencies targeted in the learning outcomes of the marketing program, according to the approved and published description of the program (which is detailed in the learning outcomes of the course in paragraph 3 of this description).
• A full description of the marketing elements used by most business organizations, with a focus on integrating the marketing function into the company's strategic direction.
• Apply analytical skills to evaluate qualitative and quantitative data (including industry, competition, market and consumer skills, financial analytics, and statistical analysis techniques) to support strategic and operational decisions.
• Deals responsibly with others in accordance with the law and professional standards in accordance with the teachings of Islam and respects different cultures.
• Communicate effectively orally and in writing with individuals, groups and institutions using modern technical means in the field of marketing to build strong relationships.

Course Contents:

• Brainstorm to determine the title of the graduation project.
• Writing the graduation project idea.
• Complete the graduation project idea details.
• Writing the final report of the graduation project.
• Discussing the final report of the graduation project.

Course ID: MRKT320