Course Description
This course is designed so that the student acquires the necessary contemporary knowledge in the areas of strategic marketing. It also allows him to develop planning skills, build a marketing strategy, and analyze problems related to the development of marketing strategies. It also enables him to use logical thinking methods and tools in developing marketing strategies and learn the best way to invest information and material resources for companies.
Course Aims
At the end of this course, the student is expected to know:
- The concept of strategic marketing and how to plan for marketing activity
- Strategic planning its meaning and importance
- How to manage market intelligence and competition analysis
- Determining the methods and tools of strategic analysis and knowing the most appropriate marketing strategies for companies
Course Contents:
- Strategic planning its meaning and importance
- Marketing activity planning
- Market intelligence and competition analysis
- Methods and tools for strategic analysis
- Marketing Strategies
- Product Strategies
- Pricing strategies and policies
- Integrated Marketing Communication and Promotion Strategies
- Distribution strategies
Course ID: MRKT430
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT310 |
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