Speech and Writing Skills for Public Relations

Course Main Objective

The course aims to introduce students to the concept and style of writing for public relations and connect between the styles of speech in public relations and success of the communicative message.

Course Learning Outcomes

Define the concept and style of writing and speech for public relations and the scientific basics for drafting any communicative message in public relations.

• 1. Knowledge and Comprehension
•    1.1 Define essence of writing and speech for public relations.
• 2. Skills 
•    2.1 Use modern technology in writing for public relations.
•    2.2 Produce communicative messages in field of public relations.
• 3. Values 
•    3.1 Practice writing and speech for public relations based upon ethical and professional principles.

Course Content

• The concept and style of writing for public relations and styles of speech in public relations and their importance.
• the scientific basics of drafting any communicative message in field of public relations.
• Attributes of public relations clerk.
• Drafting public service letters and announcements.
• Writing letters and memos- a practical application on writing public relations.
• Writing scripts of the documentary films.
• Writing texts of the presentations.
• Basics of writing press release.
• Methods of writing the video and audio material as different from writing for printed mode.
• Make students acquainted with methods and basics of different types of writing in public relations.
• Comparing writing for public relations to journalistic writing.
• Training on writing different advertising forms of public relations.

Textbook (s) 

- Mahfouz, Ahmed. J. (2006). Public Relations: Concepts and Practices. Dar Zahran, Amman.
- Pop Carell., Doe Genusom. (2006). Public Relations Writing: Form and Style. Fayed Rabah.trans. dar Al-Kitab, Gaza.
- Muhammad, Ayesh. (2004). Public Relations Writing. Dar Wael, Amman, Jordan.
- Abdel Razzaq, Muhammad. A. (2005). Public Relations in Application. Dar Jarir, Amman.
- Muhammad, Najy. A. (2004). Preparing Media Material for Public Relations. Al-Ain, Dar Al-Kitab.

Course ID: PRAD 308