Marketing of Information Services

Course Main Objective

This course aims to define the basic concepts and importance of information marketing and the environment of information marketing and further marketing services in the different information institutions. 

Course Learning Outcomes

• 1. Knowledge and Comprehension
• 1.1 Explain the concepts and terms related to marketing and its importance; information marketing environment; functions and aims of marketing in libraries and information centers.
• 2. Skills
• 2.1Differentiate among methods of information services marketing and types of information services and methods of marketing each type.
• 2.2 Use information and communication technology to achieve all what is required in field of information services marketing.
• 3. Values
• 3.1 Bear individual responsibility and communicate effectively within teamwork.

Course Content:

1. Information marketing (basic concepts)
2. Information marketing environment, library services proposed for marketing.
3. Services marketing in the different information institutions.
4. Marketing mix
5. Information marketing strategy, coordination between marketing and information.
6. Public relations and marketing
7. Role of IFLA in marketing
8. The e-marketing
9.  Marketing: researches and plans

Textbook (s) 

Primary Sources:

Alyan, Rebhi.M., Eman Fadel Al-Samaraei (2015). Marketing Information and Services of Information. Amman: Dar Safa for Publishing & Distribution.
Ahmad Nafe’ Al-Madadha., Muhammad Ezzat Al-Halalmah. (2011). Marketing Information Services in Libraries. Dar almutaz.

Secondary Sources:

Azza, Farouq Gouhari. (2013). E-Marketing of Information Services in University Libraries and Knowledge Management: Reality and Benefit: An Applied Study- Journal of Current Trends in Library and Information Science, No.20.

Course ID: INFO 311