This course aims at building competency in critical analysis, identification and framing of Business Analytics (BA) problems. It covers introduction to BA problems, a systematic planning of BA projects via formal problem statements; stakeholder identification; value propositions (via business value assessment tools); data and technical requirements; conceptual modeling; and appropriate solution schemes. Relevant business leadership, organizational change frameworks & perspectives will also be discussed. Formal business analysis and business proposal writing will be covered. Case studies will be used to demonstrate how each planning aspect is dealt with in real world. Being the first course in the program, the course also presents a general introduction to the field of business analytics and what value it brings to modern businesses. At the end, students are expected to produce and defend a formal BA proposal.
Course ID: MIS-601
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | - |
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