Organization of Conferences and Symposia

Course Main Objective

The course aims to provide students with the cognitive competences that enable them to build a scientific knowledge in field of planning and organization of conferences and symposia through: - identifying the goals of planning and organizing conferences and occasions, highlighting the main principles of organizing conferences and occasions and their types and deducing role of modern multimedia in conferences and special events.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Identify methods of organizing and preparing conferences and occasions.
• 2. Skills 
•    2.1 Deduce the basics and principles of organizing special events and conferences.
•    2.2 Communicate electronically in field of developing management and research activities.
• 3. Values 
•    3.1 Practice spirit of dialogue and discussion as well as positive disagreement among students.

Course Content

• Goals of organizing conferences and symposia.
• The administrative and executive developments of holding those types of conferences and symposia used in public relations.
• Planning for conferences and occasions.
• Goals of organizing special events- types of special events and their planning.
• Advertising campaigns and public relations of special events.
• Conditions of holding and organizing the press release.
• Preparing and managing the press release.
• Editing the printed and electronic letters for communicating with different agencies.
• Using technical and theoretical methods in planning for conferences and occasions.
• Practical applications on field of planning for conferences and occasions.

Textbook (s) 

- Abou Al-Said, Ahmed. (2014). Preparing and Organizing Conferences and Symposia. (Amman, Yazori Store).
- Bashir, Al-Allaq. (2009). Organizing Programs and Campaigns for Public Relations. Yazori Store, Amman.
- Hamza, Jilan. (2009). Ceremonies and Protocols and Their Relation With Media. (Cairo, Dar Al-Fikr Al-Arabi).

Course ID: PRAD 406