Course Description
For this course, students will be designing a brand, a line of products, the respective packages, and the exhibitors (stalls) to sell these products in a small market. The projects will be part of a special Design Market Day at the end of semester. Students will design and construct a market stall and product line (small batch of products) to be sold to the public in the university campus, or in an adequate venue. Working individually and in teams, students will generate a concept for a retail brand and then adapt their branding to signage, display and packaging for a product line that they have individually designed. The final stall will reflect in–depth research into current retail display, packaging and signage trends. An ongoing process diary will be a means of showing the students’ complete design process.
Course ID: PRDSG 501
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 5 | 9 | 9 | PRDSG 405 |
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