Course Description
Addresses the importance of organizations being market-driven and customer-focused and presents current theories and practices of marketing management. The course examines the topics of new product development, marketing resource allocation and competitive strategy.
Course Objectives
- Case based teaching & assessment
- Peer review
- Periodic review of textbooks and other resources
- Inclusion of new developments in the area of study
- Review of course portfolios
- Continuous improvements based on students' feedback
Course ID: MRKT 621
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | - |
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