This course aims to explore student the sports industry and the businesses that comprise the industry and learn how to apply marketing principles to these businesses. The focus primarily is on the exciting and complicated business of sports entertainment (e.g., professional and amateur teams), rather than sport spectators, sport participants, or sporting goods.
Course ID: MRKT 451
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 2 | 2 | 2 | - |
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