Retailing Management

Course Description

This course introduces retailing management as one of the marketing channels. It deals with retailing enterprises functions as well as the differences between product distribution and services. The course displays retailing skills theories and practices.

Course Aims

By the end of this course, students should be able to:

• Introduce female students to the main jobs of retail establishments
• Knowing the types and methods of managing retail establishments and evaluating them under different environmental conditions.
• Learn about the theories and models explaining the retail movement.
• Identify the impact of technological development on the retail trade
• Explain the set of standards and principles that govern the strategic planning of retail establishments.
• Knowing the selling practices in retail establishments.
• Working on the student's acquisition of the skill of decision-making with regard to retail establishments and dealing with various challenges.

Course Contents:

• The modern concept of marketing
• Marketing as an exchange process
• Define the importance of retail establishments and their functions
• Characteristics of retail establishments and the impact of technological development on retail establishments
• The retail wheel, the retail facility life cycle, and the retail exchange model
• Types of retail establishments and application of the marketing concept in the retail trade
• Strategic planning in retail establishments
• Key dimensions of strategic planning and retail store business portfolio analysis
• Retail stores’ location and coordination and conflict between retail establishments and the rest of the marketing channel members
• The art of selling in retail establishments

Course ID: MRKT310