Public Opinion and Propaganda

Course Main Objective

To define the concept of public opinion and propaganda and the divisions of each and explain reasons beyond concern over public opinion.

Course Learning Outcomes

Define the concept of public opinion and propaganda and highlight the importance of public opinion in contemporary communities and explain the challenges of public opinion in the age of globalization and further can link among types of audience and deduct methods of persuasion and recognize reasons beyond concern over public opinion.

• 1. Knowledge and Comprehension
•    1.1 Define essence of the public opinion and propaganda and its divisions.
• 2. Skills 
•    2.1 Analyze issues of the public opinion and propaganda.
•    2.2 Employ IT in the public opinion and propaganda surveys.
• 3. Values 
•    3.1 Discuss issues of the public opinion and propaganda based upon the professional ethics.

Course Content

• Concept of the public opinion and its origin and evolution.
• The concept of propaganda and its origin and evolution.
• Emergence of the concept of communication and public sphere and types of audience.
• Reasons beyond concern over the public opinion- types (divisions) of the public opinion.
• Manifestations of the public opinion- characteristics of the public opinion.
• Functions of the public opinion- factors of public opinion shaping.
• Methods used for measuring public opinion
• Propaganda and methods of persuasion.
• Propaganda planning and components of its success.
• Types of propaganda.
• Methods of propaganda
• Means of propaganda.

Textbook (s) 

- Hiytham, Al-Hetei. (2012). Public Opinion Between Analysis and Effect. Dar Usama.
- Jamal, Mejahid. (2005). Public Opinion and Methods of Its Measurement. Dar Al-Marefa, Cairo, Egypt.
- Ahamd, Samy.A., Muhammad, Fouad. A. (2017). Art of Propaganda: A Study on Methods and Styles. Dammam, Al-Mutanabi, 1st ed.
- Aziza, Abdo. (2004). Political Media and Public Opinion. Dar Al-Fajr, Cairo, Egypt.
- Muhammad, Mounir. H. (2002). Political Propaganda and Its Applications in Past and At Present. Dar Al-Fajr, Cairo, Egypt.
- Abdel Moniem, Samy. (2001). Public Opinion and Rumor: A Reading in Social Function. Africa alsharq, Morrocco, Casablanca.
- Abduall, Muhammad. Z, (2001). Public Opinion and Media. Dar Al-Fikr Al-Arabi, Cairo, Egypt.

Course ID: MEDIA 303