Organizational Communication

Course Main Objective

To explain the types of organizational communication and factors of its activation.
To deduce the obstacles of organizational communication and explain forms of communication in institutions

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Identify steps of effective planning in organizational activity.
• 2. Skills 
•    2.1 Judge centralization and decentralization in the organizational communication.
•    2.2 Give opinion on advantages and disadvantages of the organizational communication.
• 3. Values 
•    3.1 Practice spirit of dialogue and discussion as well as positive disagreement among students.

Course Content

• The concept of organizational communication and its development factors and importance.
• Types of the organizational communication
• Communication networks and forms in institutions.
• Obstacles of the organizational communication
• The importance of scientific theories for public relations and such models related to public relations practice.
• Activation factors of the organizational communication
• Theories of the organization relation with its environment.
• Centralization and decentralization in the organizational work: advantages and disadvantages.
• Effective planning and communication in the organizational work.
• Convergent concepts in the organizational communication and strategies of the organizational communication.

Textbook (s) 

- Abdel Jalil, Hossam.H. Organizational Communication. Al-Mutanabi Bookstore, 1441H.
- Bashir, Al-Allaq. (2009). Communication in Public Organizations Between Theory and Practice. 1st ed. Yazori Store, Amman.
- Mahfouz, Ahmed.J. Public Relations: Concepts and Practices. Dar Zahran, Amman, 2006.
- Muhammad, Naji.G. Organizational Communication. Dar Al-Kitab- Al-Ain, 1st ed. 2000.

Course ID: PRAD 407