Media Research Methods

Course Main Objective

To define the concept of scientific approach in different disciplines. To highlight terms and concepts of scientific research and media research and connect between scientific methodologies and their use in communication research. To explain tools of scientific research and the difference between the quantitative research and qualitative research.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1Define steps and terms of scientific research.
• 2. Skills 
•    2.1 Explain steps and methodology of scientific research.
•    2.2 Employ IT in acquiring scientific research resources, Analyze data using the statistical methods.
• 3. Values 
•    3.1 Apply steps and approaches of scientific research within teamwork.

Course Content

• Knowledge and science and ai introduction to the concept of scientific research.
• Terms in scientific methodology.
• Characteristics of research in the media and communication sciences.
• Historic and social methodology and its techniques.
• Experimental and descriptive approach in media and communication research.
• the analytical approach in media and communication research and its tools.
• Analysis technique of the quantitative and qualitative content in communication research.
• Steps of scientific research in fields of communication.
• Samples: types, advantages and methods of selection.
• Methods of collecting data and using information resources in media research.
• Methods of preparing a proposal.
• Applied exercises on scientific methodology.

Textbook (s) 

• Primary Sources

- Zoul Faqqar, Shimaa. (2009). Methodology and Statistical Usages in Medi Studies. Cairo, Al-Dar Al-Masriah Al-Lubnaniah.
- Al-Abdulla, Mai. (2011). Research on Media and Communication Sciences. Dar Al-Nahda Al-Arabiya, Beirut.
- Al-hiyzan, Muhammad. A. (2010). Media Research: Basics, Methods, Domains. Safeer Press, Riyadh, KSA.

• Secondary Sources

- Obiydat, Zawqan., Abdel Haqq, Kaiyd., Ads, Abdel Rahman. (2005). Scientific Research: Concept, Tools and Methods. Amman, Dar Alfikr.
- Omar, Al-Sayed. A. M. (2002). Media Research: Concept, Procedures and Methodology. Al-Falah Bookstore, Kuwait.

• On-line Sources

E-sources available in Imam Abdulrahman Bin Faisla University (IAU)'s e-library.

Course ID: RESM 301