Media Discourse Analysis

Course Main Objective

The course aims to learn about schools of discourse analysis, different approaches to analysis as well as analysis of the media, advertising texts and images.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Know about principles of content analysis, the linguistic styles used in writing and editing a journalistic text and role and indications of image in a journalistic text.
• 2. Skills 
•    2.1 Deduct semantic meanings in journalistic texts and decide on their signs and symbols.
•    2.2 Design a discourse analysis form using IT in learning about schools of journalistic criticism and analysis and the discourse analysis of online newspaper.
• 3. Values 
•    3.1 Grow spirit of dialogue and discussion and positive disagreement among students.

Course Content

• A theoretical introduction to the content analysis.
• The different approaches to analysis.
• Discourse criticisms and analysis.
• Cinematic indications of the image.
• Criticism and analysis of news image.
• Analysis of advertising text and posters.
• Analysis of the opinion article.
• Exercises on analyzing and criticizing the news image.
• Exercises on analyzing and correcting news item.

Textbook (s) 

- Muhammad, Shoman. Media Discourse Analysis: Theoretical Frameworks and Applied Models. Al-Dar Al-Masriah Al-Lubnaniah, Cairo, 2012.
- Muhammad, Agawat. A Reading in Contemporary Media and Political Discourse: A Critical Theory. Madbouly Bookshop, Cairo, 2005.
- Awatef, Abdel Rahman. Critical Theory in Communication Research. Dar AlFik Al-Arabi, Ciro, 2002.
- Saleh, Abo Isba'., Ghassan, Abdel Khaliq. Arab Discourse Analysis. Al-Sharq Advertising, Amman, 1998.
- News websites
- Journals and magazines

Course ID: JOUR 406