Media and Development

Course Main Objective

- To define the developmental media workplace and its concept, aims, characteristics and strategies; role of mass media and means of communication in developing society and crisis resilience and further explain the regulatory framework of developmental media and any difficulties that hinder the process of development and how to deduce mechanism to confront them.
- To link between mass media and communication and their role in community development and crisis resilience.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Define the concept of development and the characteristics, strategies and theories of developmental media and the programs it works through which.
• 2. Skills 
•   2.1Employ mechanisms of media in enhancing the national comprehensive development.
•   2.2 Apply media skills in spreading developmental ideas in framework of judging efficiency of the developmental media plans.
•   2.3 Apply IT in confronting societal, environmental and international variables affecting the developmental media.
• 3. Values 
•    3.1 Practice planning developmental media as a teamwork.

Course Content

• The concept of development and its characteristics and types.
• Origin and evolution of the developmental media.
• The concept, characteristics, strategies and pillars of developmental media.
• Theories of the developmental media
• The aims, functions and domains of developmental media.
• Role of the Saudi developmental media in the process of development and making change and spreading new ideas.
• Role of the media in enhancing the national comprehensive development (cultural, economic, educational, social, political, healthy...etc.,) in light of Vision2030.
• The difficulties that hinder national development
• Use of the traditional and digital means of communication in confronting problems of development in KSA and the Arab world.
• Media campaigns and planning for the developmental media.
• Societal, environmental and international variables affecting the developmental media in light of globalization and the challenges it raises in the Saudi and Arab media.
• The Arab mutual developmental media.

Textbook (s) 

• Primary Sources

- Abdel Raziq, Al-Delaimy. Media and Development. 1st ed. (Amman, Dal Al-Massira, 2012).
- Saleh, Abou Isbe'. Arab Media Challenges: Media Studies: Credibility, Freedom, Development, Cultural Imperialism. 1st ed., (Jordan, Dar Al-Shorouq, 2007).
- Yousri, Abou El-Ila. Strategy of Media and Development. Alexandria, Dar Al-Fikr, 2007.

• Secondary Sources

- Mai, Al-Abdulla., et al. Issues of Communication and Media in Jordan and the Arab World. Shoman Foundation, Amman, Jordan, 2007.
- World Bank Institute. The Right to Tell: Role of Mass Media in Economic Development. Al-Ahliya, Amman, 2005.

• On-line Sources

- https://vision2030.gov.sa/
- https://www.unescwa.org/ar/sub-site/
- https://www.un.org/ar/sections/issues-depth/climate-change/index.html

Course ID: MEDIA 304