Marketing Research

Course Description

This course deals with practical training on conducting scientific research in the field of marketing and market studies in the form of research teams, including training on analyzing the results of preparing various marketing research and its relationship to the success of institutions, through the practical application of the stages and steps of preparing marketing research through the students themselves. The course mainly relies on the previously studied marketing courses, the scientific research methods course, and some analysis topics.

Course Aims

At the end of this course, students (In Sha ALLAH) will be able to:

• Describe the stages and scientific steps of marketing research.
• Analysis of marketing problems to determine research needs.
• Apply small marketing research according to a correct scientific methodology.

Course Contents:

• The basics of marketing research.
• Preparing and presenting the research idea.
• Designing, presenting, and discussing the research project.
• Preparing, presenting, and discussing the final research.

Course ID: MRKT130