Management of Press Institutions

Course Main Objective

The course aims to learn about the status of management in press institutions and work progress in both the administrative and editing aspects of any publications issued by the institution regarding development mechanisms, methods of cost cutting, control of expenses, deduction of the main financial statements and treatment as per the State's laws through planning, organizing, directing, controlling and commanding being essential elements of management.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Learn about mechanisms of linking management development of media institutions in their organizational (editing) aspect to the administrative aspect.
• 2. Skills 
•    2.1 Deduce types of successful management through using the adequate strategy in economic and organizational planning.
•    2.2 Solve such problems and crises relating to forming the administrative structures of media institutions.
• 3. Values 
•    3.1 Evaluate the administrative performance among students within groups.

Course Content

• The concept of scientific management and its basics and skills required to practice.
• The main functions of management represented in planning, organizing, directing and controlling.
• Functions of a director in the press technical management.
• Effect of management of press editing.
• Strategic planning within the press institutions.
• Divisions and functions of media institution.
• The successful scientific management of presses, distribution, advertising and information centers.
• Studying the economic, organizational and administrative aspects of the media institutions management.
• Effect of the technical progress of journalism industry on the press institutions management.
• Developing HR in the media institutions.
• Presenting models and applications of Saudi press institutions management.
• Problems of press management and how to be handled between the administration and editing
• The scientific methods in handling the newspaper's problems, resources and expenses.

Textbook (s) 

- Muhammad, Saheb.S. Media Institutions Management. Amman, Dar Al-Massira, 2011.
- Saleh Abou Isb'. Media Institutions Management in the Arab World. Dar R.M., Amman, 1997.
- Fahd, Ahmad.A. Crisis Management: Stages and Mechanisms. Riyadh, Naif Academy for Security Sciences Press, 2002.
- O'Malley, T., Soley, C. (2000). Regulation of the Press. London: Sterling, Virginia Pluto Press
 

Course ID: JOUR 408