Course Description
This course contains a group of selected, diverse, and modern marketing topics that contribute to the development of students' marketing knowledge and link that knowledge to the reality of local and global markets.
Course Aims
By the end of the course the student will be able to:
- leading the role and function of the marketing manager in making and taking decisions in light of the rapid changes in the global market.
- Formulating and implementing an efficient international marketing strategy based on forecasting market demand and practicing interactive marketing.
- Preparing and managing the brand strategy at the global level
- Develop applied tools to build a good marketing position for the organization globally.
Course Contents:
This course contains international marketing definition, marketing environment, marketing mix strategies to conquer international markets, and the ability to achieve a competitive advantage in international markets.
Course ID: MRKT420
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT310 |
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