Field Training

Course Main Objective

The course aims to enable students to instill and develop what they have learnt including the basic theoretical and practical principles, concepts, and techniques in the course of ''public relations''.
Explain how to direct the publications for public relations.
Clarify how to produce the publications for public relations.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Acquire the field experiences necessary to practice of public relations.
• 2. Skills 
•    2.1 Use IT in practicing the public relations activity.
•    2.2 Produce the public relations materials and media contents.
• 3. Values 
•    3.1 Develop skills of dealing with the professional and moral issues.

Course Content

• A workshop + mass media reports
• Internal and external opinion surveys
• Organizing symposia and conferences and boards of directors
• Social activity of institution
• Advertising editing and producing
• Producing the public relations-related leaflets and brochures
• Producing the house journal
• Managing the institution's website

Textbook (s) 

- Practice and practical training in institutions
- Field supervisor of the institution.

Course ID: PRAD444