TabsOverviewVision Distinguished program that meets the needs of the community in digital marketing. Mission Preparing qualified graduates with knowledge and practical skills in digital marketing to meet the needs of the labor market according to quality standards. CollegeApplied CollegeCampusAl Rakah, QatifTrackScience and ManagementLevelUndergraduateDegreeIntermediate DiplomaGenderFemale, MaleYears of study2 (2 years )Credit hours100Professional Certificates: Facebook Blueprint certification Google AdWords Certification Hootsuite Social Marketing Certification Digital Management Certification - PCM HubSpot Content Marketing Certification Career Opportunities Proposed Careers (according to the Ministry of Human Resource and Social Development): Search Engine Optimization (SEO) Specialists Social Media Specialists Digital Marketing Specialists Marketing Analysts Content Strategist Digital Project Manager User Experience Designers Mobile Marketing Specialists Search engine Expert Online Content Developer Digital Marketing Director Community Manager Social Media Marketing Consultant Digital Marketing Consultant Creative Designers Social Media Analyst Brand Manager Direct/E-Mail Marketing Director Digital Communication Manager AdmissionAdmission Requirements for New Students: Applicants should be Saudi nationals. Applicants should hold a High School certificate or its equivalentfrom inside or outside the Kingdom. Applicants should have been taken the "General Aptitude Test" and the "Educational Attainment Test" by the National Center for Assessment. Applicants mustdemonstrate good conduct and behavior. Applicants' High School Certificate shouldn't exceed 5 years from the graduation date. Applicants should not be previously dismissed by any university or college for academic or behavior reasons. Admission requirements (Computing Department): The student's achievement in "General English" course during preparatory year. The student's achievement in " Mathematics 2 " course during preparatory year. Year descriptionStudy years: two years First year In which the student studies all the basic knowledge in the principles of digital marketing, and e-commerce to acquire the necessary skills to obtain a job at the entry level, in addition to being able to build commerce. Second Year In which the student studies the necessary skills of digital marketing and e-commerce that enable them to be able to work in various fields through which companies and project owners aim to attract customers and engage them through digital marketing channels such as search and email, online performance analysis, and increase customer loyalty. Study plan digital_marketing_and_electronic_commerce_2023.pdfFirst year Semester one Course ID Course title Credit hours Contact hours Pre-requisite ENGL- 101 General English Language 1 4 12 - MATH 103 Mathematics 2 3 - MRKT 104 Introduction to Digital Marketing 3 4 - LAW 105 E-commerce law 3 4 - GRDSG 106 Fundamentals of Graphic Design for Business 3 4 - MRKT 107 Integrated Digital Marketing Communications 3 4 - Semester two Course ID Course title Credit hours Contact hours Pre-requisite ENGL 102_ General English Language 2 4 13 ENGL 101 COMP 108 Object Oriented Programming 4 5 GRDSG 106 MGMT 109 Digital Customer Relationship Management 3 4 MRKT 107 MRKT 110 Advertising Technology 3 4 - MRKT 112 Search Engines based Marketing 3 4 - Second year Semester one Course ID Course title Credit hours Contact hours Pre-requisite MRKT 201 Digital Marketing Channels 3 4 - MRKT 202 Social Media Marketing 3 4 MRKT 110 MRKT 203 Digital Marketing Strategies 3 4 MRKT 109 MRKT 204 Digital Branding 3 4 - MRKT 205 Web Analytics 3 4 - MGMT 230 Innovation Management 2 3 Complete 30 credit hours Semester two Course ID Course title Credit hours Contact hours Pre-requisite MRKT 222 Field Training 12 30 Complete 44 credit hours