التسويق والعرض البصري

Course Description

This course provides students with the knowledge and training in visual merchandising and promotion within the context of the graphic design and multimedia industry. Creative opportunities are provided to develop skills through the application of display and other promotional merchandise activities. Case study analysis and visual projects are the primary methods undertaken to solve problems. Students will develop skills in display presentation; conceptualization and implementation based on an understanding of visual merchandising concepts, narratives and theories as well as planning strategies and techniques. Individual, group and promotional coursework will be required.

Course ID: GRDSG 502